Time of Your Life - The Beauty Box for Midlife Women

TOYL MONTHLY BEAUTY BOX

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The December TOYL Box! - Happy Holidays!

Having said that, this box is actually the start of a reinvention of our 2021 skincare regime and I am SO excited!

When we were younger it was cleanse, tone, moisturise, but as we hit midlife, this just won't do. The truth is that our skin is saying one thing to us in midlife and that word is dehydration. As we age, as we go through the menopause (and not withstanding acne outbreaks in midlife, oh yes, another treat we get) skin becoming less hydrated is the key theme.

There's also something called the skin's "biome" that we're starting to all understand a bit more which is like an invisible eco-system where your skin's balancing flora and fauna live.

In short, we want to keep this intact so from now on we want to use products that protect the biome rather than out and out interfere with it.

So, we are on a mission to hydrate and nurture in midlife.

The second thing we are now going to do is actually look at our skin on a daily basis and really see which products we think we should use.

In the past most of us have stuck to one range and had one cleanser, one serum, one night cream etc. That's not how we're going to work with our skin in 2021. We are going to have a selection of 2-3 of each product, each with different benefits that we are going to choose on a daily basis, depending on what our skin is saying to us. It's conversation time with our faces.

First, I want you to download this chart HERE which is your new morning routine and this one HERE for your evening skincare routine.

Now, let's talk Elemis. How excited are we to have Elemis in this box? It's like Christmas - oh, look, it IS Christmas! Honestly, I'm so thrilled to have these products as they are perfect to get us going.

First is Elemis Pro-Collagen Cleansing Balm (20g / RRP £9.50). We want this because it removes like a balm and hydrates like a cleansing milk. We also know that midlife skin wants collagen so this is perfect for our new regime. Now, don't think I'm dissing the Jane Scrivner Cleansing Balm you got in October because that is also amazing, but we want choices and some of you will prefer one and some of you the other. The whole point of 2021 skincare is to choose what works for you.

Next is Elemis Neck and Decollete Balm (15ml/ RRP £18.30). Now, see the theme? We're collagen-ing up which is what midlife skin needs - hydration, collagen, vitamins ACE and peptides. Your neck and decollete needs a different product to your face. Also, I want you to get used to taking product onto your neck and decollete because these areas are likely sun damaged from where you didn't do this in your twenties and thirties. Take a look - that could be how your face looks so let's try to stop further damage and ensure sunscreen and moisturiser now reach these parts.

We then have the Elemis iconic, award-winning, legendary Pro-Collagen Marine Cream (15ml / RRP £30.00). This is a super moisturising, yet ultra-light gel cream that quenches thirsty skin and "increases hydration by up to 248% in 1 hour**". This study was only done on 15 people which is a bit lean on numbers, but there's no question that this is a great product. Light, yet moisturising is what we have gone for and I think you will love the results.

Gatineau Floracil Gentle Eye Make Up Remover (200ml / RRP £22.00)

You can't take off eye make up with your facial cleanser. Well, you can, but don't. This amazing product is exactly the same PH as tears so it won't sting as you gently remover mascara et al. Soak a cotton wool pad and press it against your eye for around 20-30 seconds. Do not rub, you're just going to make more lines and wrinkles. Press and then gently take the residue off the eye area. Non oily, it won't "puff" your eyes up and it doesn't dry the skin out because what do we want? Hydration!

See? it's much, much kinder than many other eye make up removers.

This final beauty is Gatineau's Alkessence IonActive Alkaline Mist (200ml / RRP £39.00). It's an expensive spray, but what it isn't is a water spray. Well, not quite true. It is a water spray, but it's not like the Evian one that you use in the summer to keep cool. This spray is very intelligent and is all about hydration and absorption of your serum, which is the expensive part of any skincare regime.

First, this spray is alkaline, so it's going to be kind to that biome of yours. Second, it is packed with negative ions which reduce inflammation (skin redness) and detoxifies the epidermal build-up from environmental aggressors ie pollution.

Third, the high levels of replenishing minerals kick-starts skin repair and stimulates regeneration.

Fourth, this spray is clinically proven to reduce water loss through your skin, meaning that you will have less visible fine lines and wrinkles as the day goes on.

Facial sprays are something that we are now going to use every day, after cleansing, before serum, morning and night. Again, we'll need more than one (bear with, we've another coming in 2021), but this is a soft, gentle spray that should suit most of us. Spray, leave for ten seconds, pat in with fingertips and then serum up.

See what I mean? You need to have this in your regime.

So, your daytime regime should look like this:

1. Cleanse

2. Gentle AHA acid to exfoliate (no one uses anything wtih bits in to exfoiate these days, it's done by a facial, gentle acid).

3. Spray

4. Eye cream - yes, before serum

5. Serum

6. Light Moisturiser

7. Sunscreen

Night looks like this:

1. Eye make up Remover

2. Facial cleanse number 1

3. Facial cleanse number 2

4. Acid

5. Spray

6. Eye Cream

7. Serum

8. Moisturiser

It could be a few more steps than you wanted, but we are after amazing skin, so clean it, feed it and really look at it to ensure you are giving it what you want to achieve skin that glows with beauty!

Finally, I'm not sure what Christmas looks like for you but I would like to thank you for all your support in 2020, from reading the blogs, entering the competitions or subscribing to the box, a huge, heartfelt thank you from me and I wish you health, peace and happiness over the coming season. You stay safe now.

Karen x

** This is the findings of an Elemis independent Clinical Trials 2014. Moisturisation Study. Results based on 15 people over 24 hours.

THE Beauty Box designed for women over 35

Time of Your Life, or TOYL as we call it, is THE Beauty Box designed by and created specifically for women over 35 who want beauty confidence from the products they buy.

There's no question that skin changes over time and skin over forty faces it's own specific challenges. We lose moisture so fine lines can appear, skin drops a little with gravity creating new contours on our face, sun damage plays its part and the menopause kicks in to alter our hormone balance. Products that might have worked in our twenties may not be quite so suitable now and that's where TOYL comes in.

With the TOYL beauty subscription box all products are chosen by me, Karen Davis. I've been a beauty PR and also created some of the most iconic beauty boxes sold by the UK national press, including their advent calendars. Now, I'm bringing my expertise to TOYL, to ensure that women over forty get products that work, that are made for our skin, that address the issues we have and that meet our sustainability and ingredient criteria.

TOYL is a great opportunity to test amazing, inspirational and advanced products for women over forty, each month at a very affordable price.

There are No Post & Packaging costs and we use the latest SSL encryption technology to provide a 100% Secure Checkout experience.

Each month, you'll receive a themed box products which could be relevant to the time of year, a look at new trends or a brand takeover box where we get a full range of products from an amazing brand. From a shake up of skincare in the Autumn, to travel products in May, glamour in November and home spa for January. TOYL brings you both classic and discovery beauty products every month, that are relevant to you.

WHY SUBSCRIBE TO TOYL?

We feel that women over forty, like ourselves, want something different from our monthly beauty box. We want great brands, decent sized products and a wealth of information on how to get best results from each product.

So, not only are we bringing you treats, but podcasts, blogs and newsletters on the latest beauty tips for hair, skin, fitness and health after forty.

We interview brands about their ingredients, why they started their range, what they want us to see and how to get the best results. We also interview beauty experts such as Lee Pycroft, Elle Macpherson's Make Up Artist of choice for many years, on how we can keep our make up current and explore the new to keep looking great.

In short, we're your go-to place for all news on beauty over forty.

We want you to enjoy being with TOYL so there's no contract, no tie in, no problems, just a great box turning up at your door each month.

Packed with amazing goodies, this box delivers some of the loveliest me-time treats that are not only a joy to use but are perfect for women in their prime.

KAREN DAVIS - ABOUT ME

I'm an ex-beauty PR of twenty five years, award winning 40+ beauty blogger, I've created reader beauty offers for most of the major UK media and my book, Time Of Your Life on how to live midlife brilliantly, is out now - it's an Amazon #1 Bestseller.

TOYL was created for a couple of reasons.

88% of women over forty think that brands are way more preoccupied with "anti-ageing" than we are. What we actually want is to look amazing, whatever our age.

Women 40-65 years old are the fastest growing demographic in the world, but over 80% of us don't think that brands, any brands speak to us.

64% of all household spend is controlled by us so why don't brands make more of an effort to speak to us?

TOYL is about bringing brands to a specific conversation with 40+ women, speaking to us in our own right and having real conversations with us.

Our beauty box is a monthly treat, a dose of confidence and our community is a source of humour, information and belonging - get involved and welcome to our world!

FREEBIES (TO US, NOT YOU!)

Unlike most bloggers or podcasters, TOYL pays for all our samples. If we review a product, we've bought it (clearly our box products we've bought at a great price, but we've still bought them), hotels we book and pay for exactly the same as you, any skincare treatments we've paid full price for and any other companies we review in our podcasts or blogs have paid us nothing nor given us anything for free (except their time).

We believe that all TOYL editorial content should be our opinions, with no hint of being swayed in our reviews by freebies. This costs us a lot more, but you won't see us endorsing a product, telling you it's great when we don't think it is, for cash. Our income to create our podcasts, blogs and videos comes from the sale of our beauty boxes and if we think something is great, that's our opinion from the heart.