Award Winning Beauty Box for Women Enjoying Midlife
TOYL (Time of Your Life) is a brilliant, brand new beauty subscription box with podcast power for midlife women who not only want quality treats each month, but news, information and a community to share your fantastic life experiences with.
Packed with beauty products, specifically chosen for our age group and themed to meet your beauty needs throughout the year, TOYL is unique.
Each month you'll receive products relevant to the time of year, our skin and beauty needs. From a shake up of skincare in the Autumn, to travel products in May, glamour in December and home spa for January. TOYL brings you both classic and discovery beauty products every month, that are relevant to your life.
WHY SUBSCRIBE TO TOYL?
We feel that women, like ourselves, want something different from our monthly beauty box. We want great brands, decent sized products and a wealth of information about the new challenges that face all of us during these years. In short, we want to live these years well.
So, not only are we bringing you treats, but each box is themed to the time of year and our specific beauty requirements. There's no purple rinses here, just amazing, cutting edge products that really work in mid-life, along with podcasts, blogs and newsletters on the latest beauty tips for hair, skin, fitness and health in midlfie.
We interview brands about their ingredients, why they started their range, what they want us to see and how to get the best results. We also interview beauty experts such as Lee Pycroft, Elle Macpherson's Make Up Artist of choice for many years, on how we can keep our make up current and explore the new to keep looking great.
In short, we're your go-to place for all news on midlife beauty, but we also look at what's new in our lives. How to be a Glam Gran, how to fulfill your dreams and how to launch a brand new business if that's what you fancy - it's all here.
We want you to enjoy being with TOYL so there's no contract, no tie in, no problems, just a great box turning up at your door each month
Packed with amazing goodies, this box delivers some of the loveliest me-time treats that are not only a joy to use but are perfect for women in their prime.
KAREN DAVIS - ABOUT ME
I'm an ex-beauty PR of twenty five years, award winning 40+ beauty blogger, I've created reader beauty offers for most of the major UK media and my book, Time Of Your Life on how to live midlife brilliantly, is out July 2019.
TOYL was created for a couple of reasons.
88% of midlife women think that brands are way more preoccupied with "anti-ageing" than we are. We don't want to anti age, we want to look amazing.
Midlife women are the fastest growing demographic in the world, but over 80% of us don't think that brands, any brands speak to us.
64% of all household spend is controlled by midlife women so why don't brands make more of an effort to speak to us?
TOYL is about bringing brands to a specific conversation with midlife women, speaking us in our own right and having real conversations with us.
If you get a product in our box you should know what the brand is about, why they want you to become a customer, what their plastics policy is, how to use it to get the best results and why we've included it. In short, you want to know more about the product without having to ask.
Finally, I wanted TOYL to go beyond just a box that turns up every month. Get involved in our dialogue about living midlife - your experience is as valid as ours. Our podcasts and blogs should help you understand what other women in our community are going through, with all the highs and lows that midlife can bring. Our beauty box is a monthly treat, a dose of confidence and our community is a source of humour, information and belonging - get involved and welcome to our world!
FREEBIES (TO US, NOT YOU!)
Unlike most bloggers or podcasters, TOYL pays for all our samples. If we review a product, we've bought it (clearly our box products we've bought at a great price, but we've still bought them), hotels we book and pay for exactly the same as you, any skincare treatments we've paid full price for and any other companies we review in our podcasts or blogs have paid us nothing nor given us anything for free (except their time).
We believe that all TOYL editorial content should be our opinions, with no hint of being swayed in our reviews by freebies. This costs us a lot more, but you won't see us endorsing a product, telling you it's great when we don't think it is, for cash. Our income to create our podcasts, blogs and videos comes from the sale of our beauty boxes and if we think something is great, that's our opinion from the heart.
Free Podcast, Blog and Videos
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