Looking for your perfect guide through the maze of midlife beauty?
Look no further as TOYL has got you covered!
I'm the founder of the award-winning family of TOYL beauty boxes, an ex-beauty PR (over twenty years), an Amazon #1 best-selling author on how to live midlife brilliantly.
I created TOYL so that as we move through midlife we're not at a loss on what to use. Our beauty regime of our twenties and thirties just isn't going to cut it in our forties and fifties as hormones, ageing, lifestyle, pollution and sun damage take their toll, so I've sought out the very best beauty products and latest research to ensure that you and me look (and feel) even better during these years.
TOYL is a "discover" box as well as including some of your favourite brands, but be clear that you're going to get new every month and you will love it! Beauty is one of the most transformative and innovative sectors around and if you've not tried new brands and products for a while you will be amazed at how incredible beauty companies - that you might never have heard of - are working so hard to help you and me.
Not only this, I take you (by YouTube, the inbox leaflet and lives on IGTV and Facebook) to meet the brand founders of products we feature, I'll be here to answer any questions you may have about how to use and to talk about innovation in the topics that interest us most.
TOYL is also a resource for women in midlife so that we can look at the challenges of the menopause, midlife weight gain, dating after forty and so much more. In short, we are a midlife community who love our age, want to look amazing and want to be sure that our beauty regime is kind to us and our environment.
Each TOYL box is themed to meet your beauty needs throughout the year, and will often compliment the previous box to create a complete regime for you. In short, TOYL is unique.
WHY SUBSCRIBE TO TOYL?
We feel that women, like ourselves, want something different from our monthly beauty box. We want great brands, products that work for us, decent sized bottles and a wealth of information about the new challenges that face all of us during these years. In short, we want to live these years well.
So, not only are we bringing you treats, but each box is themed to the time of year and our specific beauty requirements. There's no purple rinses here, just amazing, cutting edge products that really work in mid-life, along with podcasts, blogs and newsletters on the latest beauty tips for hair, skin, fitness and health.
We interview brands about their ingredients, why they started their range, what they want us to see and how to get the best results. We also interview beauty experts such as Riku Campo, Author of I Am Woman (make up for women over forty) on how we can keep our make up current and explore the new to keep looking great.
In short, we're your go-to place for all news on midlife beauty, but we also look at what's new in our lives. How to be a Glam Gran, how to fulfil your dreams and how to launch a brand new business if that's what you fancy - it's all here.
We want you to enjoy being with TOYL so there's no contract, no tie in, no problems, just a great box turning up at your door each month
Packed with amazing goodies, this box delivers some of the loveliest me-time treats that are not only a joy to use but are perfect for women in their prime.
KAREN DAVIS - ABOUT ME
I'm an ex-beauty PR of twenty five years, award winning 40+ beauty blogger, I've created reader beauty offers for most of the major UK media and my book, Time Of Your Life on how to live midlife brilliantly, is out now - it's an Amazon #1 Bestseller. I also create reader beauty offers for the UK's top newspapers and magazines and I double up on that skill for TOYL.
TOYL was created for a couple of reasons.
88% of midlife women think that brands are way more preoccupied with "anti-ageing" than we are. We don't want to anti age, we want to look amazing.
Midlife women are the fastest growing demographic in the world, but over 80% of us don't think that brands, any brands speak to us.
64% of all household spend is controlled by midlife women so why don't brands make more of an effort to speak to us?
TOYL is about bringing brands to a specific conversation with midlife women, speaking us in our own right and having real conversations with us.
If you get a product in our box you should know what the brand is about, why they want you to become a customer, what their plastics policy is, how to use it to get the best results and why we've included it. In short, you want to know more about the product without having to ask.
Finally, I wanted TOYL to go beyond just a box that turns up every month. Get involved in our dialogue about living midlife - your experience is as valid as ours. Our podcasts and blogs should help you understand what other women in our community are going through, with all the highs and lows that midlife can bring. Our beauty box is a monthly treat, a dose of confidence and our community is a source of humour, information and belonging - get involved and welcome to our world!
We believe that all TOYL editorial content should be our opinions, with no hint of being swayed in our reviews by freebies. This costs us a lot more, but you won't see us endorsing a product, telling you it's great when we don't think it is, for cash. Our income to create our blogs and videos comes from the sale of our beauty boxes and if we think something is great, that's our opinion from the heart.