We are absolutely thrilled to have won Beauty Shortlist Best Beauty Subscription Box of the Year 2025!
This incredible recognition means the world to us, as it affirms everything we stand for at TOYL—quality, value, and a deep commitment to women over 40. From the very beginning, our mission has been to curate the best in beauty, delivering premium products that truly work for midlife skin, hair, and wellbeing.
Winning this award is a testament to the care, research and passion we pour into every single box. It tells us that our subscribers, industry experts, and the wider beauty community see and appreciate the dedication we put into bringing outstanding beauty at unbeatable value.
This award is not just a win for us, but for our amazing TOYL community. It’s proof that midlife beauty matters and deserves to be
celebrated and we want to thank every subscriber, brand partner, and supporter who has been part of our journey—we couldn’t have done it without you!
This recognition fuels us to continue innovating, surprising, and delighting you with even more exceptional beauty finds.
Here’s to making beauty after 40 the most exciting time of all
1500 Five Star Reviews
Anyone who is sitting on the fence wondering if the beauty box is the same old ... and worth the money...let me tell you it's definitely worth every penny ...
A perfect box for women aged 40 and beyond. TOYL is simply the best among my subscription boxes. Simply, every £ is well spent on this box.
TOYL is just the beauty box for me. I find it very useful to have experts letting me know what are the products that I should use and how to use them.
Love the latest TOYL monthly subscription box. Thanks again Karen for another 5* box. TOYL is hands down the best beauty subscription box out there ❤
I been with TOYL over 2 years and the boxes just get better each month. Karen does a preview video on the 18th every month, something you never see other beauty box doing.
Fantastic value, have been a member for over a year and there's always a 'find' in the box. Best product to date is the Murad Intense Recovery cream' RRP £70. TOYL is amazing value. Five Stars always x
I love the monthly beauty boxes. Everything is so carefully selected and
the information and tips provided are fabulous. The box is beautifully presented and wrapped and the products are incredible value for money.
Creator of TOYL, and in-house beauty expert, Karen Davis, understands that your skin and lifestyle needs to evolve with the seasons, and as you age. So you can subscribe to the Best Beauty Subscription Box of the Year with confidence that every box will be packed full of amazing beauty products and treatments that we believe you’ll love.
You can pause, skip or cancel your subscription at any time, fuss-free.
Of course! You can skip any box or even cancel at any time. Just log into your account, once it is set up to access that feature and if you're having problems then send us an email to info@toyl.co.uk and I'll help you get it sorted.
We believe in flexibility and want you to have the option to decide in advance, with our preview on the 18th, if you would like to receive that month's box, so that you can Pause or Cancel at anytime before 18.00 hrs on the 19th of each month. The preview can be seen from 06.00 hrs on the 18th in 'Our Blogs' section or across our social media channels on Facebook, YouTube and Instagram on @toyl40
Absolutely not. We only supply either full size products or luxury travel sizes because we want you to be able to see if a product really works for you. If we have included a sachet it is NOT part of the value of the box, but a FREE bit of fun for you to enjoy! At TOYL we have been able to work with Gatineau, Elemis, ESPA, Votary, Rodial, Murad, REN, Emma Hardie, Margaret Dabbs and MD Perricone to name just a few
Each month, Karen curates the beauty box to tackle a specific beauty issue for midlife that takes into account the season, her experience as a beauty PR for more than twenty five years and her strong relationships with not only the best but the emerging brands as well. TOYL’s research enables us to tackle the top beauty issues for women over 40, that you tell us you have, with a mix of brands you love and new products that will work brilliantly for us.
Not only will you get to enjoy hand-picked, luxury skincare products delivered to your door every month with TOYL the Best Beauty Subscription Box of the Year, but you’ll also be welcomed into a vibrant community with a weekly newsletter, regular social media posts and 'how to' videos to over 10,000 followers of @TOYL40 on Instagram, regional meetings and national beauty show to be launched next May in Manchester.
In the FAQs we hope to answer most of your key questions and hope will soon try TOYL, the only monthly subscription box curated specifically for women over 40 and that always has over £100 worth of full sized, relevant beauty products that can help you achieve radiant skin, reduce fine lines, wrinkles and dark circles.
First time trying TOYL and it is absolutely magnificent! I have been using all the products and so far everything works great for me! Definitely value for my money